To continue Magnolia Bakery's support of the arts, the bakery partnered with The Joffrey Ballet to create The Nutcracker Cupcake. Featured for the two and a half week run of the show, the cupcake quickly became the most popular product in the bakery while available. In addition to the cupcake, the bakery also hosted the production's Sugar Plum Fairy for a meet-and-greet and held a daily in-store/social media giveaway for tickets to the show, Nutcracker merchandise, and sweet treats.
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