Lollapalooza brought the LollaShop back for a second year to prep festival-goers for the iconic weekend.  LollaShop gives ticket and non-ticket holders alike the opportunity to score official Lollapalooza merchandise before the gates officially open.

The LollaShop opened to the public two weeks before the festival, and served as an extension of the festival with shopping and one-of-a-kind music experiences. The shop offered the complete lineup of Lolla-branded gear, the official commemorative T-shirt provided by Gap, as well as merchandise and services from Goorin Bros., Fender Musical Instrument®, Heritage Bicycles General Store, BucketFeet, Jojo and Sofia, Blowtique, Third Man Records, Edith Hart, and Stumptown Coffee. Everything from stylish hats and hairstyles to vintage accessories, bicycles, women’s festival wear and cult coffee will assure every customer can leave fest-ready. For fans that weren’t able to get passes to the sold-out festival, LollaShop will be giving away free tickets during Shop hours!

Between browsing, shoppers were welcome to hang out in the LollaShop Lounge and take in live performances on the Fender Stage, participate in yoga sessions, enjoy the selfie stations and more. Fender had a variety of guitars throughout the Lounge, each plugged in and outfitted with its own set of headphones for private demo sessions.

Blowtique offered festival braiding, hair chalking, and hair accessories for the complete festival look.

Heritage Bicycles General Store featured custom-made bicycles including a special-edition Lollapalooza bike that was raffled off for auction and available for purchase. Heritage also had a Stumptown Coffee counter serving hot and cold coffee, Glazed and Infused donuts, and the Magnolia Bakery Lollapalooza Cupcake.

If you needed a juice-up, mophie had guests covered with their complimentary charging station for a variety of devices. While guests waited, they checked out their skills on the Stern Pinball machines.

Flat Out Yoga, a 45-minute Vinyasa, was led by instructor Margo Kellison the morning's of the festival. In addition to the complimentary class, attendees received a Flat Out Hunger Intervention Kit with snacks to rejuvenate after the session.

Debuted this year, LollaCart was an extension of LollaShop located at The Shops at North Bridge on The Magnificent Mile. The festival kiosk offered Lolla-branded gear and the official commemorative T-shirt provided by Gap for purchase.

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